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by Gareth Williams
My mom’s bedside commode is a pretty ugly looking thing, and it does rather telegraph what is going on. It isn’t hard to understand that some seniors don’t want everyone to see their commode and know what is going on with all the intimate details of their lives. Even if you are being cared for and assisted, everyone who comes by doesn’t have to know it all.
So, here’s a selection of 14 commode chairs which are perfectly discreetly disguised as armchairs and which will leave guests, and passersby, none the wiser as to the fact that they are actually commode chairs.
Content Overview & Quicklinks
Woven armchair style bedside commodes
- Aidapt Lancaster Luxury Commode
- CareCo Exmouth Luxury Commode
- Drive DeVilbiss Healthcare Basket Weave Commode
- Drive DeVilbiss Healthcare Wicker Commode
- Gordon Ellis Basketweave Commode
- Gordon Ellis Derby Corner Commode
- Homecraft Bedroom Chair Commode
- Walton Height Adjustable Commode Chair
Wooden armchair style commodes
- CareCo Alton Bedroom Commode Chair
- CareCo Ludlow Bedside Commode
- Gordon Ellis Royale Commode Chair
- Gordon Ellis Deluxe Commode Chair
- Gordon Ellis Devon Commode
- Mawcare Commode Chair
Types of bedside commodes
Bariatric bedside commodes
Using a bedside commode
Bedside commode odor control
Woven armchair style bedside commodes
In this first group of 8 commodes, all are manufactured to resemble a wicker armchair, disguising totally the fact that they are bedside commodes.
The designs are all quite similar, but they are all washable and have a normal commode bucket in a hidden compartment, or as most of the manufacturers call it, a “cassette”, under the seat, of which no one except the user and caregiver will be aware.
Aidapt Lancaster Luxury Commode
This armchair commode design comes from the manufacturer Aidapt.
You can check out the design here.
You would never know this was a bedside commode, no matter how long you stand and stared at it.
The Lancaster Luxury Commode is an elegant, fabric covered armchair design which has been produced for use in the home – the frame is made from beech wood with the arms and backrest padded under the upholstery for comfort.
The fabric color is “oatmeal” and is made of a low maintenance, wipe-clean material.
The commode bucket and lid are in a solid bucket platform concealed under the seat, and not at all in evidence, unless you were to start taking the chair apart !
The bucket, which is elongated in form rather than round, is easily removed with the lid for cleaning, and then placed back under the seats afterwards – the whole area around the bucket is a flat plastic surface which is also easy to clean.
The chair is delivered already assembled, so there is nothing to do.
Due to the fact that this chair is made out of beech wood, it is a little heavier than the conventional bedside commodes made from aluminum – 28 1/2 lb, so it may be a bit difficult for some elderly adults to move it around.
Specifications:
- Maximum User Weight 320 lb or 146 kg
- Maximum User Weight (stones): 23
- Net weight: 28 1/2 lb or 13 kg
- Overall Height: 31″
- Seat Depth: 18″
- Seat Height: 17″
- Width between Arms: 16″
CareCo Exmouth Luxury Commode
You can take a look at the CareCo Exmouth Luxury Commode here.
The Exmouth Luxury Commode is another elegant armchair style design, where you have absolutely no idea that the armchair also hides a commode.
The chair comes in a woven gray and white flecked weave.
The frame is a traditionally made wooden frame with an attractive basket woven upholstery, and has high sides giving solid support to the arms when the user is rising to stand or sitting down.
The height of the back and armrests also gives added privacy for the user of the commode.
The seating area is large giving lots of room to maneuver, to sit comfortably and gives good support if a person needs to sit for a long time.
The commode pan is very much hidden away under a big solid cushion with a lip, which conceals a nice seat cover, under which the bucket is placed. The bucket and seat are included with the chair.
This chair frame is made from wood, so it does weigh more than a conventional aluminum framed commode – 25 lb, which may be too heavy for some elderly adults.
The Exmouth Luxury Commode is shipped already assembled.
Specifications:
- Product No: BA05034
- Maximum weight capacity: 320 lb (146 kg)
- Seat Width: 16″
- Seat Depth: 18″
- Seat Height: 17″
- Height: 30″
- Length: 22″
- Width: 25″
Drive DeVilbiss Healthcare Basket Weave Commode
You can take a look at this armchair commode here.
This commode looks identical to the Gordon Ellis Basketweave Commode, and I suspect that they manufacture this model for Drive DeVilbiss Healthcare, but I could of course be wrong.
All the information is the same, so there is no point in repeating it.
The identical model from Gordon Ellis is available on Amazon.com in the US – “Gordon Ellis Derby Basketweave Commode”
Specifications:
- Product No: GE001
- Maximum Weight Capacity : 350 lb (160 kg)
- Seat Width: 17″
- Seat Depth: 17″
- Seat Height: 18″
- Chair Base: 20″ wide x 24″ deep
- Width between arms: 21″
- Weight: 7 kg (16 lb)
Drive DeVilbiss Healthcare Wicker Commode
You can take a look at the Drive DeVilbiss Healthcare Wicker Commode here.
This is a traditional wicker style armchair commode with a wooden frame, which should easily blend into a home interior, without anyone suspecting it is a commode.
As for the color, the wicker is a mid brown color, and the padded seat cushion is black.
It is built with a removable padded seat which keeps the toilet seat and bucket totally hidden – the padded seat has a front lip which totally hides the toilet seat platform.
The padded seat is covered in a waterproof vinyl, so it’s easy to clean.
The commode bucket is round, rather than elongated.
Just like all the armchair styled commodes, the high sides give a user privacy, and they also help support the hands and forearms when the user pushes up to stand.
The toilet seat is like a large toilet seat, so if there is any spill on the commode it just wipes off the seat, and the bucket has a lid as usual to keep in the odors and to stop anyone from spilling the contents.
As with all these commode buckets, you can still use disposable commode liners to make clean-up easier.
This commode does weigh in at 31 lb, so don’t buy it for an elderly person if they will have to move it on their own – but it is very solid and has a nice high back as well.
The commode chair is shipped assembled.
Specifications:
- Product No: COO8
- Maximum weight capacity: 264 lb (120 kg)
- Seat Width: 17″
- Seat Depth: 17″
- Seat Height: 17″
- Chair Base: 26″ wide x 26″ deep
- Width between arms: 21″
- Weight: 14 kg (14 kg)
Gordon Ellis Basketweave Commode
You can see the chair on the Gordon Ellis UK website here.
The commode is available on Amazon.com – but it is called the “Gordon Ellis Derby Basketweave Commode” in the US. The chairs are originally from the UK.
Designed by Gordon Ellis this Basketweave Commode is a traditional Lloyd Loom wooden framed chair, with a frame made from beech wood.
The chair is covered in a white and gold colored weave – I believe it is from a vinyl product, but they don’t say.
The chair has a self-locking commode bucket which according to the company is completely concealed from view, but the platform edge for the bucket is slightly visible underneath the chair cushion from the front, and this strip of plastic about 3/4″ wide is a little conspicuous, as it is bright white and shiny, amidst all the woven upholstery.
The cushion which sits over the platform is also a bit on the slim side, so I would suggest maybe getting a bigger cushion, and a throw which would completely, and very easily cover all evidence of the bucket platform – it is very little to do to hide those bits, and it does make you wonder why the designers didn’t make a bigger cushion, or color the plastic platform, so it didn’t catch the eye – these are minor points, as the chair is elegant and very solid at the same time.
Back to the bucket – it is elongated which facilitates cleaning, in comparison with round ones which don’t give quite so much space.
The sides of the chair are high, giving more support when getting up from the chair, along more privacy when you are using the commode.
The commode armchair weighs 16 lb, which in comparison to other commodes is much lighter, so this model should be easier for elderly users to move around, should they need to.
The basketweave commode is shipped assembled.
Specifications:
- Maximum weight capacity – 350 lb (160 kg)
- Product Dimensions: 30 1/2″ x 24″ x 20″
- Net weight: 7.2 kg
- Footprint (WxL) Min/Max: 600×500
- Footprint Depth: 20″
- Footprint Width: 24″
- Height from Floor to Top of Back (mm): 30 1/2″
Gordon Ellis Derby Corner Commode
The Gordon Ellis Derby Corner Commode is truly different from any other type of commode, so take a look here.
The Derby Corner Commode has a unique corner shape which allows for provides access from the front, and from either side. This also means that it can be used for side transfers if the user is in a wheelchair.
Due to the fact that the commode fits into a corner it saves space, and more importantly it cannot fall, which for a lot of frail elderly users who sit back with a big thud, has got to be a plus.
The frame is polished hardwood and the seat cover and backrest are padded with brown vinyl upholstery.
The hardwood structure supports up to 560 lb, making it a good option for larger individuals, and asyou can sit on it from 3 different sides the seat is wider than usual.
Sturdy legs in each corner give a high level of stability, and the seat and backrest are covered in padded vinyl upholstery.
As the commode is made to be used from three sides, under the seat cushion, there is a swiveling commode pan which you can be positioned to the left, right or center.
The commode weighs 24.75 lb, so like many of these other commodes, if you are looking for a chair that an elderly person can move around themselves, this may not be for you.
The commode is shipped already assembled.
Specifications:
- Product No: 55085/BR
- Maximum weight capacity: 560 lb (254 kg)
- L x W x H – 24.8″ x 23.6″ x 32.3″
Homecraft Bedroom Chair Commode
You can take a look at the commode here.
The Homecraft Bedroom Chair Commode is available on Amazon in the US – it is made by Performance Health.
This is another elegant armchair design, which discretely hides the fact that it is also a commode, and as with all of these commode armchairs it will easily blend into any home decor.
The chair has a wooden frame which is covered with a flexible vinyl weave which is easy to clean, and gives both support and comfort to the user.
The commode has a vinyl covered seat pad for use over the commode bucket which is easy to clean, and is removed to reveal the bucket when it is to be used as a commode – this is another chair which has a visible strip of uncovered white plastic from the bucket platform below the seat pad, which you will probably want to cover with a throw.
Although this chair looks identical to the Gordon Ellis Basketweave Commode, it is actually made by Performance Health, and the seat pad is not from a woven fabric as on the Gordon Ellis model, but they do look identical.
The other difference is that on the Gordon Ellis chair the commode bucket is elongated, whereas here it is round. Although, it is concealed in the identically looking bucket platform.
Lastly, the weight of the armchair commode – 15 lb is more than 10 lb less than some other armchair commodes, so this may be far easier for an elderly person to move if they have to.
Specifications:
- Prod. No: 091156645
- Maximum weight capacity: 350 lb(160 kg)
- Seat width: 17 1/2″
- Seat Depth (cm):18″
- Seat Height (cm):18 1/2″
- Chair base (cm):22″ wide x22″ deep
- Chair Height (cm): 30 3/4″
- Product weight: 7 kg
Walton Height Adjustable Commode Chair
You can take a look at the Walton Commode here.
The Walton commode mixes a traditional wicker style with modern height adjustable aluminum legs, blending effortlessly into most home interiors.
This is the only height adjustable armchair commode that there is on the market, so just for that it may be very useful for taller individuals, and you can set it to your height for added comfort.
The adjustable height range for the seat is 16″ – 21″ from the floor.
The weave is pale gray plastic with arm high rests on either side which will support the user when rising from the chair.
You can also get the chairs in white, or dark brown, if the gray doesn’t work with your interior.
The aluminum and plastic should make cleaning easier, and will help you with maintaining a proper hygiene standards, as you can disinfect and bleach them without having to worry.
The commode on this chair is completely hidden, and can be removed for cleaning ! You can this model convert it back to being just a chair if you no longer have need for a commode.
The commode bucket is a 7 liter bucket, with a ‘lock and lift’ lid and also a special handle for tipping the commode contents into the toilet.
The commode bucket is elongated in form, which is to make cleaning oneself easier.
The commode chair weighs 21 lb as with the other commode chairs it may be too heavy for an elderly adult to move around.
The commode is shipped already assembled.
Specifications:
- Product No: 6288 0r 6289
- Maximum weight: 418 lb (190 kg)
- Weight: 9.53 kg
- Seat Height: 16 – 21″
- Seat Width: 19″
- Seat Depth: 19½”
- Armrest Height: 7½”
- Potty Capacity: 7 liters
Wooden armchair style commodes
CareCo Alton Bedroom Commode Chair
You can take a look at the Alton Commode here.
The Alton Commode chair by CareCo is a wooden armchair with a faux leather seat and backrest, which will blend into most interiors, with no one realizing that it is a commode.
The chair has a brown faux leather seat under which is a padded vinyl toilet seat, under which you place the commode bucket – all made to be convenient and easily cleaned. The faux seat has a loop handle to make it easier to lift.
Under the comfortable faux leather seat you’ll find soft vinyl cushioning and a removable pan, easy to clean and convenient to use.
The commode section is totally hidden from view.
The commode bucket is round.
The armrests offer good hand and forearm support for when the users sit down, and stand up from the commode.
The Alton Commode is shipped assembled, so no need for DIY skills at home.
The weight of the commode chair is not negligible at 32 lb, so it may not be a good choice for elderly users who need to move their commode around.
Specifications:
- Product No: BA05035
- Maximum weight: 320 lb146 kg
- Seat width: 19″
- Seat Depth:18″
- Seat Height:17 1/2″
- Chair base:28″ wide x28″ deep
- Chair Height: 35″
CareCo Ludlow Bedside Commode
You can find the Ludlow Commode by CareCo here.
The Ludlow Commode is another wooden armchair commode which discreetly hides its commode functions, while blending into the interior of any home.
The gray fabric covered seat covers a soft vinyl toilet seat which is removable, and the pan slots in beneath, making it easy to clean and convenient to use.
The commode bucket is round, not elongated.
The armrests provide good support when rising from, or sitting down on, the commode.
The Ludlow Commode is shipped already assembled.
The Ludlow weighs 31 lb, so you need to bear that in mind if you are looking for a commode which an elderly person can easily move around on their own.
Specifications:
- Product No: BA05036
- Maximum User Weight:320 lb (146 kg)
- Seat width: 18″
- Seat Depth: 18″
- Seat Height:18″
- Chair base:22″ wide x22″ deep
- Chair Height: 33″
Gordon Ellis Royale Commode Chair
You can take a look at the Gordon Ellis Royale commode here.
The Gordon Ellis Royale Wooden Commode is a stylish polished beech, or ash hardwood commode, which is available with a brown, husky pink, blue, or green seat and back rest.
The chair is designed to be discreet, completely hiding the commode and bucket with a hinged seat, which you can quickly slide back to reveal the seat and the cassette and commode bucket.
The cassette is removable and can be cleaned, and removed permanently, and the chair can be used as a chair instead.
The commode bucket is elongated to facilitate cleaning for the commode user.
The Royale is available in extra wide for larger individuals.
The commode weighs 35 3/4 lb, so it definitely may be too heavy for elderly adults to move by themselves.
The commode chair is delivered assembled.
Specifications:
- Prod. No: 5505/A 55059/BL, 55059/GR, 55059/BR
- Seat size: 18″ x 17.5″
- Back height: 35″
- Seat height: 19″
- Footprint: 21″ x 23″
- Weight: 36 lb
- Maximum user weight: 350 lb 160 kg
Gordon Ellis Deluxe Commode Chair
You can take a look at this commode here.
Made by Gordon Ellis, the Deluxe Commode has a solid ash polished hardwood frame, and is a wooden armchair commode with a comfortable padded seat, padded backrest and hides its commode identity completely.
The commode is available in a choice of three fabrics, or vinyl upholstery – blue, brown and floral.
The padded seat of the commode conceals a removable cassette, which means you can remove them both from the chair and clean them, or just remove the bucket and clean it.
The commode bucket is elongated form which giving more room for cleaning oneself while on the commode.
If the commode is no longer needed, the cassette and bucket can be removed permanently, and the commode just used as a chair.
The commode chair weighs 27 1/2 lb, which again may be a little heavy if it is for an elderly person.
The commode chair is shipped assembled.
Specifications:
- Product No: 55100/BR – brown 55100/CN – blue 55100/FB – flower basket for domestic use only
- Maximum user weight: 420 lb
- Dimensions: L 20″ x W 17.7″ x H 31.5″
Gordon Ellis Devon Commode
You can see the Devon Commode here.
The Devon Commode is a wooden armchair with vinyl backrest and seating cushion, which again discreetly hides the fact that it is a bedside commode.
Under the vinyl seat cushion is a tough plastic construction which, with the vinyl upholstery, gives the best hygiene.
The vinyl covered passed back rest and seat are cream-colored, and the area holding the commode cassette is a gray brown color.
The high arms provide support to the hands and forearms when rising from the seat, or sitting down.
This wooden armchair is 18 lb in weight, which makes it a lighter option than all the other wooden armchairs on the list, and possible a better option for more elderly adults.
Specifications:
- Product No.55071/OA
- Maximum user weight: 350 lb or 160 kg
- Product No: 55071/OA
- Dimensions: L 18.7″ x W 21.5″ x H 32.9″
- Weight: 18 lb
Mawcare Commode Chair
You can see the Mawcare Commode Chair here.
The Mawcare Commode Chair is a wooden armchair commode, with a choice of faux leather or waterproof highland fabrics, and will blend into your home interior.
There are 13 different colors available, which is a huge selection compared with any of the other chairs.
The chair fabrics are wipe-clean and have anti-microbial treatments for good hygiene.
The padded seat cushion perfectly hides a toilet seat and commode bucket. The toilet seat is just like a conventional one, and the round bucket slots in underneath.
The chair has high armrests, giving extra support for rising from the chair or sitting down.
Specifications:
- Product No: 134
- Maximum user weight: 320 lb 146 kg
- Overall Height: 32″
- Chair Base: 22″ x 22″
- Seat width: 18″
Types of bedside commodes
Armchair bedside commodes may not be the best type for a lot of users. These models are less portable than an aluminum frame static bedside commode, but of course once you have them in position, the idea is that you like the way they look and will not want to shift them around too often.
You will not of course be able to use these over a toilet, as you can with a 3-in-1 commode.
If you want a bedside commode which can be placed over the toilet, and want to know more about 3-in 1 commodes specifically, you can take a look at my article – “What Is A 3-in-1 Commode ? And What Is It Used For ?”. In the article, I discuss –
- all about 3 in 1 commodes
- well-known brands of 3 in 1 commodes
- how to set up a 3 in 1 commode
- how to set up a 3 in 1 commode over a toilet
- how to set up a 3 in 1 commode as a safety frame
- where to buy 3 in 1 commodes
There are a number of different bedside commodes, which you can see illustrated below, and they all serve different purposes.
Static folding bedside commode
Attendant transport bedside commode
Static stacking bedside commode
Self-propelling transport commode
Static shower bedside commode
Attendant shower transport bedside commode
3 in 1 bedside commode
Self-propelling shower transport bedside commode
Static drop arm bedside commode
Transfer bench bedside commode
To get an overview of all these other types of bedside commode, you can go find out about them in my article – “Bedside Commodes: How To Make The Right Choice ?”.
Bariatric bedside commodes
Aside from the Gordon Ellis Derby corner commode, there are no armchair commodes with a weight capacity over 420 lb, so for larger individuals these chairs are not suitable.
As well as not being strong enough, they probably won’t have enough a room for those will larger thighs.
Commodes for larger individuals which have far higher weight capacities are called bariatric or heavy duty bedside commodes.
If you are looking for a commode for a larger person, bariatric models are available in all types of commode that I have just listed, except for the static shower commode.
Bariatric commodes are typically those which have a weight capacity of 400 lb and above.
If you want to find out more about bariatric commodes, I have an article, “What is a bariatric commode ?”, and also another which will help you sort out what is available by model, “Bariatric Bedside Commode Weight Limits: A Guide With 60 Examples and Illustrations”.
While you are looking for bedside commodes, there is lots more that you can do to make your bathroom a safer place for seniors, or anyone else with mobility issues.
To find out all the different things you can do, to have an instant impact on bathroom safety, take a look here, “54 Bathroom Safety Tips For Seniors – A Helpful Guide”.
Using a bedside commode
As with all other bedside commodes, you are going to need how to clean and maintain the condition of the bedside commode that you buy.
Transfers to armchair are going to be much more difficult for wheelchair users, as these commodes do not have drop arms, and it probably is not a great idea to get one for a wheelchair user.
Cleaning is going to be the same, as is emptying the bucket or using disposable commode liners.
If you want to learn more about using a bedside commode, you look at my article “Using A Bedside Commode: An Illustrated Guide”, which tackles the following subjects amongst others –
- Where to position a bedside commode ?
- What supplies are needed next to the commode for after use ?
- How to stop a commode from tipping ?
- How to transfer to a bedside commode ?
- Bedside commode liners
- How to transfer to a bedside commode ?
- How to assist someone using a bedside commode ?
Bedside commode odor control
If there is one problem with bedside commodes, it is odor control.
This is not a quick subject, and there are many things which can be done to control the level of odors coming from a bedside commode, aside from just emptying it when it has been used every time.
You can install extractor fans, use air purifiers, products which can go in the pail, disposable commode liners, the absorption of smells into soft fabrics and bed linen etc.
To learn about bedside odor control and how to keep the odors to an absolute minimum, I have another article focused on this topic, “Bedside Commode Odor Control: How To Keep It Smelling Sweet ?”.
I’m Gareth, the author and owner of Looking After Mom and Dad.com
I have been a caregiver for over 10 yrs and share all my tips here.
Gareth Williams
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- A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
- A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
- If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
- An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
- An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
- A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
- You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
- You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
- You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
- You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
- You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
- You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
- You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
- You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
- The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
- An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
- A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
- An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
- A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
- A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
- An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
- Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
- When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
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